Author David Muchow appeared before the Shepherdstown Council on Feb. 14 to share information about his book, “The 7 Secret Keys to Startup Success,” which has a segment set in Shepherdstown.

Journal photo by Toni Milbourne

SHEPHERDSTOWN — Author David Muchow was so fascinated with Shepherdstown when he visited the small town that he incorporated it into his book “The 7 Secret Keys to Startup Success.”

While the book is a best-selling entrepreneurship nonfiction work, Muchow cleverly folds in an exciting fictional spy story where characters meet in the Blue Moon Café.

Muchow shared that a couple of years ago, when he and his wife, who reside in Arlington, Virginia, were touring the Jefferson County area, they stopped in at the Blue Moon. They had seen the Town Run, which meanders through town, basically disappear and then reappear when they went into the eatery.

“Think Tuscany,” Muchow touted, saying that the best table in the house is in the café garden, next to the reappearing Town Run.

“The 7 Secret Keys to Startup Success” provides invaluable information to assist business owners in developing their companies, providing detailed, step-by-step what-to-do and what-not-to-do advice.

“Often, those starting new businesses don’t usually know what to do and not to do,” Muchow said when he visited Shepherdstown last week. “Often, what not to do is just as important.”

The book is based on Muchow’s own experience in assisting companies over the years. He is managing partner at Muchowlaw and a 30-year business expert, serial entrepreneur, corporate lawyer and inventor who has advised hundreds of businesses. Muchow teaches law, business and entrepreneurship at the Walsh School of Foreign Service at Georgetown University and has helped turn ideas into publicly traded companies.

His current book, copies of which he provided to members of the Shepherdstown Town Council when appearing at their meeting last week, not only provides valuable business information, but is fun to read, with the built-in CIA adventure featuring characters such as Scooter Magee and hitman “Cold Fingers” Gelato.

The book provides practical information, along with the adventure story, to assist growing businesses in hopes they avoid business-killing mistakes. It has, according to Muchow, critical legal information one could usually only get by hiring an attorney.

In conjunction with the book, Muchow is working with Dean Ben Martz and professor Jim Dovel at Shepherd University’s School of Business on a student-based project to create a fun, entrepreneurship workbook to go along with “The 7 Secret Keys to Startup Success.” The students will design, create and illustrate the workbook that will then be a companion to the volume.

The book, an Amazon best seller, is available on Amazon, at bookstores, including Four Season Books, via Kindle and on audio.

For more information about the book and its connection to Shepherdstown, visit https://www.davidmuchowauthor.com/shepherdstown-featured-in-best-seller.

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